reflector head

today, i saw a fascinating item in the new york times about claire nouvian’s research of life forms at the bottom of the sea. the photographs are truly wondrous, revealing other-worldly translucent beings that we could never imagine. yet, as william j. broad’s article notes, once these creatures are brought to the surface they are stripped of their form and beauty, becoming “unattractive jello-like mass.”

this passage struck me as analogous to consumer research. once you pluck people out of their real lives and stick them in a sterile room with a bunch of strangers, they are bound to become vastly less interesting than they would be in their natural environments.

whether you think my analogy is a stretch or not, you should really check out those pictures. they’re incredible.

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